About Kassidy
Kassidy Krystek is a seasoned communications strategist, storyteller and founder of Third House North.
Since 2016, Kassidy's experience in public relations, marketing and brand communications has been recognized for shaping narratives that move culture forward.
Before launching her consulting agency, she served as Director of Public Relations and Communications at Resorts World Las Vegas, where she led strategy across high-impact campaigns that earned over $1.13 billion in ad value equivalency and 274.1 billion in media reach. During her tenure, the brand became a key media and partnership player during major cultural moments like the 2024 Super Bowl and inaugural F1 Las Vegas Grand Prix, contributing to a combined $80M+ in earned media value across both events.
Kassidy's creative instincts and strategic mind make her a sought-after partner for entertainment integration, high-visibility campaigns and executive reputation management. At Resorts World, she secured and negotiated significant partnerships and filming projects with Bravo, Club Shay Shay, Netflix's Queer Eye, Complex, Jeff Lewis Live and others. She simultaneously guided teams through high-stakes crisis communications, high-profile litigation and executive visibility efforts with clarity and calm.
Her background spans agency work, social media strategy, FinTech marketing, photoshoot production and artist collective leadership. Kassidy began her career in advertising sales with Raycom Media and later co-founded an artist collective in South Carolina, where she led its communications and brand storytelling.
Outside of work, Kassidy is a trained dancer with a lifelong passion for performance. She remains active in the Las Vegas dance community, where she finds creative fuel and connection. Her roots in the arts inform her approach to communications, bringing a natural sense of rhythm, presence and story to the brands she helps elevate.
She holds a degree in Public Relations from the University of South Carolina and continues to mentor emerging professionals in the field. Kassidy was also named one of Ragan Communications and PR Daily's Top Women in Communications, Rising Star, for the Class of 2025.
Whether advising C-suite leaders, producing large scale activations or developing earned media strategies that stick, Kassidy brings a deep understanding of both the message and the moment.